Chocolate and creativity

Roger Neill, who is director of City University’s new creativity centre, has blogged at about his contribution to confectionary.  That’s intriguing, because chocolate brands in particular are very durable.  When I was in my teens I enjoyed eating Crunchie bars (and I still do occasionally): confirms something that I’d always understood, that Crunchie was introduced in the 1920s, but I’d never realised either that it was based on an earlier Australian chocolate bar, or that it had a reference in one of Enid Bagnold’s stories.  I wonder how which products being launched today will be around in a recognisable form in another eighty years.


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