Ocado on the stock market?

The Financial Times reports that Ocado is about to make moves towards an initial public offering of its shares – a sign that this model of online retailing is approaching maturity even if their profitability is still, at best, marginal.  In fact the most telling statistic is towards the bottom of this Sunday Times article  – that the average Ocado order is £110.  That’s a good-sized supermarket order and keeping this figure up must be an important part of their business model.

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