192.com and ages

http://www.192.com/ is an interesting site offering people searches – it has some of the properties of a mashup because it aggregates data from different sources, mostly the phone directory and the electoral register – and it operates an ingenious ‘freemium’ business model where it offers both free content (principally content that can easily be derived from the phone book) and tempts browsers to click through for premium content by showing information such as addresses greyed out on screen.

It also on occasions offers age guides for people where it’s unable to determine somebody’s exact age.  I’m unsure how this information is derived (and have found at least one instance where the age guide is dramatically wrong) but was intrigued to get an automated email from the site today.  Were they trying to find out my exact age, I wondered?  In fact, they were just soliciting support for their campaign to get BT to stop distributing paper phone books.


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