There has been some coverage recently in the news of the accuracy or otherwise of the travel ratings site TripAdvisor, much of it started by aggrieved hoteliers concerned that they had been given unfairly negative reviews. http://www.bbc.co.uk/news/magazine-11419183 is a useful discussion on the effect of TripAdvisor on the market for hotel accommodation as a whole. I’m interested that one of the commenters on the site suggested ignoring the outlyers where people had put up either very favourable of very critical reviews – I’d be almost more inclined to look at the outliers and ignore the ones in the middle.
The Higher Education Academy’s subject centre for business is planning to hold its conference in Bournemouth in spring 2011. The hotel to be used for the conference has a fair number of TripAdvisor reviews and I’m very pleased to see that the hotel’s general manager has taken the trouble to respond to many of them – especially those which had very specific criticisms. While it’s not certain that I’ll attend this conference, I have done each year for the last few years, and if I do go to Bournemouth in the spring I’ll report back on whether this sort of feedback and transparency is proving useful.