BBC on crowdsourcing

The piece at http://www.bbc.co. uk/news/business-11437839 has a neat title which sums up one way in which crowdsourcing can be effective.  However I wonder if it takes a slightly over-optimistic view of what is feasible: a creative professional should have a trained eye for what’s going to look good, and part of the key to using ideas from the crowd effectively is surely to involve professionals in a way that means that they can build on amateurs’ ideas.

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