Augmenting reality

Augmented reality is a term that’s frequently used when talking about possible IT applications for the future, so it’s interesting to see the BBC telling us about the use of augmented reality in advertising.

Of course this example raises some questions: how can the advertising agency be certain that the augmented reality stunt made a significant contribution to the success of the deodorant that they were promoting?  Come to that, why should an angel conveniently choose to fall to earth in a busy commuter spot during the peak hour?

Still, it’s nice to see an indication of what the technology can actually do

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