Contextual advertising (austerity version)

Contextual advertising on the Internet thows up some interesting effects when businesses are stuggling.  First I looked at a news story about Thorntons, the chocolate company, closing 180 stores, accompanied by a helpful Google ad recommending Thorntons chocolates as a gift.  Then I looked at a story about the car manufacturer Saab, until last year owned by General Motors, being unable to pay  their employees, accompanied by a bold banner ad for a new Saab…

To be fair, neither is entirely daft: if Thorntons high street outlets are closing, then it makes sense for the company to promote Internet sales.  And if the future of Saab remains uncertain, there may be some good deals available on their products.


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